How a simple trick leads to an increase shopify sales.

Frankie Apothecary




F***** A*****


Beauty & cosmetic

About the project

A multi-award winning family-owned business that specializes in crafting natural skincare and wellness products. 


Upon assessing the brand’s existing marketing strategy, we identified a significant problem. The company was running sporadic and disjointed marketing campaigns with no coherent calendar or long-term plan.

This haphazard approach led to inconsistent customer engagement, a lack of brand visibility, and an overall failure to generate sustained growth in sales. The client was in desperate need of a comprehensive and organized marketing strategy.


Recognizing the need for a structured approach, we devised a comprehensive plan for the brand that would revamp its digital marketing strategy.

The first crucial step was to create a campaign calendar. This calendar would outline the specific goals and objectives of each campaign, detailing the target audience, messaging, and advertising channels.

We recommended launching a new campaign every two weeks, ensuring a consistent and engaging online presence. 

In addition to campaign planning, we also conducted a thorough analysis of Frankie Apothecary’s target audience and their competition. This analysis allowed for the creation of tailored messaging and offers that would resonate with potential customers and set the brand apart in a competitive market.

Frankie Apothecary - Results


The results of our revamped marketing strategy for the brand led to an increase in sales:

  1. Consistent Sales Growth: With the regular launch of engaging campaigns, the client saw a consistent uptick in sales. The structured approach ensured that customers were regularly exposed to the brand’s products and messaging.

  2. Improved ROAS: The most significant achievement was the substantial improvement in return on advertising spend (ROAS). The brand’s ROAS increased a solid 7x, indicating that their advertising efforts were not only more effective but also more efficient.

  3. Enhanced Brand Visibility: The brand’s online visibility increased significantly due to consistent campaigns and content creation. This newfound recognition helped the brand establish itself as a trusted name in the natural skincare and wellness industry.

  4. Positive Customer Feedback: Customers responded positively to the brand’s new marketing approach, often praising the informative and engaging content shared through campaigns. This resulted in increased customer loyalty and word-of-mouth referrals.

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